We are not a fashion brand.

We are a statement of intent.

Born from the belief that progress—not nostalgia—defines who we are, MISA exists to challenge the stories we tell ourselves about greatness.

Ireland’s past is rich with resilience, but it was forged in hardship. To romanticise it is to forget what we overcame.

Because true pride isn’t about pretending things were better than they were. It’s about honouring the struggle by building something better.

The MISA Hat is our only product, because it’s all we need to say what we believe:

That solidarity is stronger than suffering.

That progress is greater than pain.

That Ireland’s greatness lies not behind us—but ahead.

This is more than a hat.

It’s a mindset. A quiet resistance. A signal to those who see the future as something worth shaping.

We wear it with pride.

Will you?